Why Should You Care About SEO? Let’s ExploreDo you know what keywords are driving traffic to your website? Is your schema optimized for visibility in the local rankings? How many backlinks on your website are harming your domain authority? If you’ve never worked…
Cost per enrollment (CPE) is one of the chief metrics used to evaluate marketing efforts in higher education. In simplistic terms, CPE tracks the “cost” of putting a student in the classroom by comparing how much an institution spends on…
In 2017, 66% of admissions directors in higher education missed their enrollment goals. This figure is up from 62% in 2016 and 57% in 2015, a trend that has many higher education marketing departments scrambling for more leads and not necessarily better leads in…