Cost per enrollment (CPE) is one of the chief metrics used to evaluate marketing efforts in higher education. In simplistic terms, CPE tracks the “cost” of putting a student in the classroom by comparing how much an institution spends on…
In 2017, 66% of admissions directors in higher education missed their enrollment goals. This figure is up from 62% in 2016 and 57% in 2015, a trend that has many higher education marketing departments scrambling for more leads and not necessarily better leads in…
A Colorado university was experiencing enrollment declines based on breaks in the internal process amplified by external market forces. As a result, they needed to create a focused marketing and sales strategy with limited resources to put their programs on…
A nationally ranked university was experiencing enrollment declines based on breaks in its internal process and amplified external market forces. As a result, they needed to create a focused marketing and sales strategy with limited resources to put their programs…
Our client’s goal to increase starts in their graduate nursing programs was challenged by lengthy lag periods and drop-off between lead submission and enrollment. With an unclear vision of how, when, where, and why incoming students were navigating the steps…