The Digital Foot Print (the DFP) has overtaken the Traditional Foot Print (the TFP)! Boom! There it is…your online digital advertising presence is significantly more important today than your traditional media spend. Yet, do you even understand all of the…
A Colorado Automotive Dealer Group faced shrinking profit and operating margins and pressure from OEMs to meet retail sales effectiveness standards. The group had 10 advertising vendors and growing advertising budgets at their disposal but needed more ability to measure…
We helped a major metro dealership outpace its national brand average and achieve double-digit YoY growth on the way to the No. 1 position in its district.The GoalIn a highly competitive market, our client had several goals. First, they aimed…
In 2019, an East Coast dealer group—with eight total dealerships—needed help to manage the chaos of keeping up with the ever-changing digital trends in the automotive industry. The business was being bottle-necked and looking for ways to regain control of…
Hagerstown Ford, a top Ford dealer on the East Coast, needed help to meet its sales goals. There was increased competition in the market from the conquesting brand Toyota, whose sales increased 5% year over year. The other competition further…
An Automotive Dealer Group faced margin compression in sales, fixed operations, and retail sales effectiveness pressure from OEMs. In addition, they were experiencing growing advertising budgets with no ability to track results from over ten advertising vendors.DATA, DISCIPLINE, DEPLOYMENT STRATEGIESUtilize…